Agent Logos and Branding
At Berkshire Hathaway HomeServices California Realty, I helped a lot of the agents develop their own personal logos and branding.
Jess V. wanted a logo with a modern and luxurious feeling. We would always start with our logos in black and grey, to ensure that the composition and design works on its own, and then add color later. Jess selected her favorites with some slight edits, and wanted to go with a sea-green and gold color scheme.
Nathan wanted a professional and modern logo. His logo was difficult because he was getting feedback and pressure from a few different sources, like his manager and his family. Eventually, I sat down with him alone and we discussed what HE really wanted, which is that led to the third set of options, referencing the local Oak trees. He ended up going with a clean but still locally relevant that wasn't too on-the-nose, and most importantly, it was a design he was happy with.
